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Should Ontario focus on promoting and supplying our wines abroad or domestically?


This is Our Discussion Topic of The Day for August 12, 2009.

Demand for Ontario wine is hot abroad yet we continue to see campaigns aimed at local consumption while other provinces and states have little access to it. Should money be spent to promote our bounty abroad or to our local consumers? What side of the issue do you represent? What do you recommend?
Post Reply By James in ETOBICOKE on 8/12/2009 12:06:51 AM

They don't? I assumed that the only province that did not sell Ontario wine was Quebec. Have friends there who say they like Niagara wine but cannot get much of it. They drive over to Ottawa or Cornwall to pick it up from Montreal. Wine is also cheaper in Ontario. Do we sell enough of it in our province to keep the industry alive? That is a real surprise to me.
Post Reply By Sarah in TORONTO on 8/12/2009 11:49:52 AM

Maybe a tiered aproach is what Ontario wine needs--target the foreign market to build steam then hit local---if we hear it's "hot" and "trendy" elesewhere we'll get over our own snobbery towards local wine. (I for one love many Ont wines but I have friends who will not even look at bottle due to a mentality that it just is a substandard product) It seemed to take foreign interest in our ice wine to make us appreciate it so maybe the same will apply to the rest of our wine?
Post Reply By Kathleen in TORONTO on 8/12/2009 4:01:23 PM

I think there should be a balance. I think there is a healthy acceptance of local wineries (VQA is a strong brand that supports Ontario wines) with even bigger trend to support microbreweries.

For wine drinkers, wines around the world taste MUCH different depending on where it comes from due to it's climate, type of grape, processing technique and the season they had. As much as i support local foods, in this case you're not getting apples to apples when it comes to imported wines vs. domestic.
Post Reply By Robb in TORONTO on 8/13/2009 12:40:52 AM

A friend of mine at one of the vineyards said it is difficult to get into the major distribution companies in the USA - a very dispersed distribution system with many players and it is hard to get their attention. Maybe a couple of million from the Ag Ontario people in marketing would open some doors? If the US market could double or triple the production of our Niagara producers, we would not be having Cellared in Canada debates and the local crop not being used...would be too much demand. We would also be able to finally put the auto industry to rest.
Post Reply By Mary in ST CATHARINES on 8/14/2009 2:11:35 AM

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