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Will the 30 Day Challenge encourage people in Ontario to drink more local wine?

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This is Gremolata's Discussion Topic of the Day for August 6th, 2009.

The “30 Day Challenge” asks Ontarians to make a commitment to purchase ONLY local Ontario wines for 30 days and to become familiar with the great local wines in the province. In theory, it is an interesting concept and their use of Twitter and other social mediums are encouraging. But we wanted to know if you plan on taking the challenge yourself. Share your thoughts!
Post Reply By James in ETOBICOKE on 8/5/2009 11:16:57 PM

Not really. In fact, I did not know much about it till today. I think it is a case of reverse psych for most people in Ontario. Tell me not to drink it, I will fill my wine cellar with it. But if the government or the LCBO or another group says buy this wine...then everyone closes their ears and says "no thanks big brother, I don't drink what you drink". I think this is marketing 101 - you make products for your audience's needs, not products and try to make your audience change their needs.
Post Reply By Alexander in TORONTO on 8/6/2009 9:22:49 AM

I disagree, I think that people should support local wine whenever possible. This is a great program and I hope that more and more people will familiarize themselves with good local wine. Jordanne just one an international award and that proves our wines are fabulous! We should be celebrating them, not ignoring them!
Post Reply By Cathy in ETOBICOKE on 8/6/2009 1:09:04 PM

It might encourage me to buy Ontario more often, but as I've said before, sampling is a LOT more encouraging than "hey, buy this" ads.

I've steered clear of plenty of wines that I didn't like thanks to sampling, and bought plenty that I wouldn't have otherwise for the same reason.
Post Reply By Matthew in TORONTO on 8/6/2009 3:15:07 PM

I live in Niagara and as much as I support local wine, I think it is unfair to ask someone to drink ONLY local wine to familiarize themselves with what is available. I think a better challenge would be to ask people to compare wines from abroad and from local vineyards. This way you can have a real look at the differences. I remember having a party once where we did blind tastings of wine to make it fun. Two Reds and Two Whites - one each from Ontario and the other from abroad. At the end of the evening we asked our guests to pick their favorites. The Ontario White and the Spanish red one out of the four. it was fun, and certainly more of an eye opener for our guests than say, an Ontario-only party. It got people talking, all ight people ried to guess which was which, and it was a fun way to entertain that evening. Everyone should try this!
Post Reply By Mary in ST CATHARINES on 8/6/2009 3:15:13 PM

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