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Would a lower price persuade you to drink more Ontario wine?


This is our discussion topic of the day for July 10, 2009.

With Alan McGinty's second piece on Cellared in Canada, we once again see that price and consumer demand are major issues. So, we wanted to put the debate into the hands of Gremolata family members. We want to know how price impacts your purchase when it comes to wine. Would a lower price persuade you to drink more Ontario wine? Share your thoughts and start a discussion!
Post Reply By James in ETOBICOKE on 7/9/2009 10:49:24 PM

I don't think price is the issue here, it is the public perception of Ontario wine quality. I find that many out there are self-hating Ontarians when it comes to wine. We would rather have the latest from abroad than the best from our own backyard. Just this past weekend, I was at a neighbors for an impromptu visit and they apologized for not having a better wine to serve at last minute, only a local Ontario one they had picked up.

The reality? The wine she served was of higher quality than the $8.00 Yellow Tail from Australia but in her mind, the label in Ontario or "Canadian" wine branding made it less "special". This was not an isolated incident, I have seen it several times. What did we do to make us loathe Ontario wine as consumers? Until this image is removed from consumers' heads, the price is not going to have much of an impact on sales.
Post Reply By Janine in COLLINGWOOD on 7/10/2009 9:00:48 AM

Not really. The only restriction I have on wines with regards to Ontario is that it be VQA - I don't like the idea of buying something that says it is from Ontario, but a good portion of it isn't even from Canada.

I already have several VQA wines that I consider "go-to" wines for certain things, but I would gladly broaden my horizons with regards to Ontario wines if they offered more opportunities to try it without having to buy an entire bottle. IMO, An aggressive sampling campaign would do a lot more for Ontario wineries than dropping the price.
Post Reply By Matthew in TORONTO on 7/10/2009 9:16:36 AM

I would agree with Janine--we have an image issue rather then a price issue. (Although some low prices/check this out pricing for a while might drive some traffic to test out new Ontario wines) What we really need to do is work on the image of Ontario wine--I just had an agruement with a friend last night walking home from a summerlicious dinner over Ontario wine. He just has this blanket decision of a no-go on all Ontario wine. I keep threatening to do a blind taste test to change is fact that should be the campaign for Ontario....not unlike the 80's Pepsi challenge...the Ontario wine challenge!!! (A blind tast test across the province)
Post Reply By Kathleen in TORONTO on 7/10/2009 10:54:34 AM

I agree about perception. However, I have also been disappointed several times (too many, in fact) with Ontario reds of late. I support the industry tremendously (in fact, Johnson from Featherstone will be on my radio show briefly this weekend) and am willing/happy to spend $15 on Ontario reds. But when I'm disappointed in those, I don't know if I can go much higher in price. I'm sort of at a loss here.
Post Reply By Andrew in KITCHENER on 7/10/2009 11:31:17 AM

There are some excellent wines from the Niagara Valley which I have tried.Unfortunately the S.A.Q in Montreal doesn't stock too many Ontario wines mutch fewer than the L.C.B.O.

Bob C. Montreal.
Post Reply By Bob in BROSSARD on 7/10/2009 12:07:26 PM

I love the idea of a big Ontario Wine promotion campaign- maybe through the LCBO featuring a blind taste test or just any tasting in general. I have for a long time tried to support Ontario wines and definitely have stumbled on some fantastic whites but with reds I've been burned many times. I think Ontario wines have come along way in the last 10 years and its time to get the word out there. I want to find some nice gems without having to do it by trial and error. Bring on the tastings!!
Post Reply By rebecca in TORONTO on 7/11/2009 10:09:34 AM

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