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What Are Your Thoughts on Cellared in Canada Wines and the Rules in Ontario?


This is Gremolata's Discussion Topic of the day for Monday, June 22, 2009.

According to a campaign recently launched by Environmental Defense, “last year more than 30,000 tons of grape juice was importe../Posts/d to the province_ while Ontario farmers with high quality crops were left without buyers and with local grapes rotting in their fields.__8221.css; The group claims that the reason for this is because under the Wine Content and Labeling Act of Ontario, wineries are able to buy inexpensive finished wine from off-shore vendors and create a product labeled as "Cellared in Canada" by blending in only 30% Ontario grown grapes.

What do you think about this?
Post Reply By James in ETOBICOKE on 6/21/2009 11:42:21 PM

I had no idea that this was the case. But does this matter? Doesn't every other producer country in the world do the same thing? I guess I am a little bit concerned if local grapes are being destroyed. The rules should accomodate for all local fruit to be used before importing but not sure how you would regulkate this.
Post Reply By Alexander in TORONTO on 6/22/2009 12:01:59 PM

So which Ontario wines are TRULY Ontario??
Post Reply By Steve in MISSISSAUGA on 6/22/2009 5:09:49 PM

Steve, you want wines that are certified VQA!
Post Reply By Erin in TORONTO on 6/23/2009 11:36:22 AM

VQA is not the only way as VQA is also very exclusionary to wines made from 100% Ontario grapes that are not allowed by the VQA administrators. Look at the VQA website under allowed varieties and see the difference between Vinifera and Hybrids as to what is allowed. A better way is to look for Product of Canada or Product of Ontario or maybe 100% Ontario on the label.
Post Reply By Terry in LONDON on 6/23/2009 5:00:32 PM

Truth in advertising and labelling required here. If the wine is not made in Canada, then it should say made in (whatever country) bottled in Canada. LCBO should take a lead on truth in advertising. Right now you would never know they were government owned - except for the monopoly pricing stance. They should have a role in promoting Ontario first and Canadian second products that truly support our producers.
Post Reply By Peter C in DEMORESTVILLE on 6/30/2009 10:32:43 AM

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