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Tuesday, July 14, 2009

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By Fresh Bites

The Women and Wine Calendar Supporting Grapes for Humanity!

Happy Charity Tuesday Everyone!  Today is all about giving back to the community! 

Once again we are devoting our Twitter Fundraiser to a charitable cause.  This week, it is an innovative charity started in 2000 by Tony Aspler and Arlene Willis.  Grapes for Humanity is a not-for-profit organization dedicated to raising funds for those in need around the world.  In partnership with many of the best-known wine producers, the organization hosts numerous tastings, dinners, and auctions to raise funds for the foundation.  The funds raised go to victims of landmines and children who need prosthetic assistance.  They have a big dinner coming up on October 8th at The Four Seasons featuring six courses all prepared with chocolate and wines to match. On September 26th, Geddy Lee (one of the organization’s directors) and Alex Liveson will be hosting a harvest picnic at Tawse Winery in Niagara.  Both events will help to raise funds for the charities causes, CLICK HERE to learn more.

To help out, we are making this organization our Charity Tuesday Twitter recipient for the next two weeks.  For every new Gremolata Twitter follower today, we will donate $1.00 to Grapes for Humanity.  Over the last two weeks, we raised over $50.00 for The Stop Community Food Centre.  Over the next two weeks, we hope to raise even more for Grapes for Humanity. 

To support Grapes for Humanity, Gremolata wine expert Lindsay Groves has spearheaded the development of a calendar with acclaimed photographer Steven Elphick.  The duo teamed up with a dozen young ladies representing the future of the Ontario wine industry to create a collection of stunning black and white photographs entitled “Women and Wine”.  The limited edition 2018 calendar featuring the pictures has now been released with 100% of proceeds going to the Grapes for Humanity Foundation.  Calendars can be ordered by sending a cheque or money order for $29.95 + $7 Shipping & Handling.  To order or learn more, contact Lindsay via her profile page at Gremolata.

Enjoying a glass of wine while helping others is a big trend these days.  Everywhere you look, a new wine is being launched tied to a cause with a portion of the proceeds going towards a cure for a disease, helping our athletes, or feeding the hungry.  With the amount of money the wine industry generates, it is great to see it going back into the community.  However, we wondered if this had a bigger impact on the purchase behavior of wine consumers.  Sure, it is a good way to build awareness.  But does it generate as much money as say an event, a sale, or a lottery?  Considering this, we made OUR DISCUSSION TOPIC OF THE DAY:  Have You Ever Purchased A Wine To Support a Charity or Cause?  If so, which one?  Was it a good choice?  What do you think of these initiatives?  Let the world know your thoughts!

Happy Charity Tuesday!


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